Hey!
0%
Triumph Motorcycles were revving up for a stack of key model launches and rapid growth plans but had been let down by a previous agency. We’d been brought in to get them back on track.
Acting as an extension of the Aftersales division we supported with marketing and creative strategy and design.
Through our partnership we created a vast suite of assets, from product videos to dealer communications.
Focusing on clothing, accessories and aftersales, we were essential to launching new collections and creating retail campaigns and films.
A highlight was launching the annual clothing collection update to the dealership network. We developed an engaging, dynamic creative identity and strategy that resonated with the audience and motivated them to prioritise the collection.
We led on the new model training programme, distilling mountains of technical data into concise but elegant sales guides and training kits.
We developed a suite of tools to support dealerships, from visual merchandising guidelines to servicing assets, helping to ensure consistency and quality through Triumph’s global network.
After several successful projects, we were entrusted with social and digital campaigns for Aftersales, elevating how premium accessories and clothing were presented, directly driving sales.
Triumph were impressed with our creativity and responsiveness, seeing us as a true creative experts in this niche field.
The partnership has grown from strength to strength.
Client: Triumph Motorcycles | Agency: ZZ Creative