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After several successful projects, Tequila Herradura entrusted us with their Margarita Month campaign.
The goal: Raise awareness and drive sales in partner venues across the UK over Margarita Month through a local, targeted social campaign.
It was key to engage the venues and inspire them to use their own social channels to maximise reach.
We partnered talented photographer Susan Castillo in creating the stunning key visual.
Our still-life photography featured disco balls, neon, fresh garnishes and tropical foliage and a mouth-watering margarita. Our maximalist scene was inspired by the brands magical realism mood imagery.
With motion proven to drive higher engagement on socials, we also captured a stop-motion animation to add life and movement to the assets.
The key visual came was the star across a suite of animated content for a paid social. We created bespoke variations for each of the key venues to share across their channels, maximising local engagement.
We also designed a suite of supporting assets, including an interactive venue map and menus. Putting the brand in front of customers at every stage of their purchase journey.
Our client was so impressed with the assets we’d produced that they freed up more budget for an additional film derived from the key visual to feature in a guerilla projection campaign in London.
Our film was projected at high footfall locations across London, raising brand awareness while a QR code directed viewers to our interactive map showcasing venues to try a Herradura Margarita.
The campaign came to life across the UK, from Edinburgh to London.
Both our client and partner venues were thrilled with the creative and it’s reach, helping the brand stand-out in the crowded tequila category.
The resulting buzz put Herradura on the map over Margarita Month, boosting sales and awareness.
Client: Tequila Herradura | Agency: The Evolve Group | Photography: Susan Castillo