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Naked Malt is a challenger blended scotch brand, with a cocktail whisky proposition.
Getting the buy-in of influential bartenders and mixologists was key to their brand strategy. After a long period of lockdowns and restrictions, those same bartenders needed publicity and support getting back on their feet.
We created a content series to take on both these challenges, interviewing innovative, cutting-edge bartenders about their pandemic experience and careers.
We also asked them to create a special Naked serve, welcoming patrons back to their favourite haunts.
With the help of Naked’s well-connected brand team we were able to feature renowned bartenders from some of the world’s best bars.
We partnered local photographers for each shoot, providing detailed art direction to ensure consistency with Naked’s house style. Alongside the brand content, we also captured professional portraits and a selection of bar photography to be gifted to the bartenders as a thank you for taking part in the project. Helping them build their profiles and promote their business.
The content captured became an informative content series, with social posts and emails linking back to long-form, conversational blog pieces.
The three-part series was a resounding success, increasing engagement and traffic on Naked’s channels and boosting the profiles of our partner bartenders.
The social assets created have ranked among Naked’s best performing content.
Client: Naked Malt