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Our research identified foraging as a key trend while the demand for interesting cocktail recipes continued to flourish. We saw this as an opportunity for Naked Malt to become the first whisky to own the foraged cocktails space.
We worked with mixologist Brad Price to create 13 incredible Naked cocktails, all using foraged ingredients. We chose to focus on ingredients that could be easily found around the globe, so the recipes could inspire in all of the brand’s key markets.
We captured the full set of cocktails and supporting imagery over a one-day shoot in Lancashire, creating a huge variety of imagery with a limited budget.
The content become a regular feature in Naked’s content calendar, showing up across all their owned channels, including socials, blogs and emails.
We also created a dedicated landing page on Naked’s Amazon store, a key part of their launch on the retailer.
Foraging Cocktails has proved to be one of Naked’s most successful content campaigns, driving traffic, raising awareness and directly impacting sales through the D2C Amazon store.
The social assets created have ranked among the brands best performing content, resonating with their following and inspiring a new audience to try Naked Malt.
Client: Naked Malt