We began with a repositioning to focus on our British heritage, helping us stand out from European competitors while modernising the brand.

We designed a new brand mark, featuring a distinctive slash. The word 'edge' was cut with dozens of precise, minute slashes which adds texture while allowing the words to stand apart even when used as a single colour logo. We introduced a bold yellow and black palette drawn from the safety industry and a crisp, modern typographic style.

The new identity was rolled out across a suite of assets including a new website with 360 product views, brochures, infographics and a set of education and training films.

The brand team loved our work and have reported a strong uptake from distributors, with our new identity driving sales and increasing brand awareness.