Scottish bakers Machair were after a clean, fresh brand for their start-up that felt both contemporary and elegant.
We crafted a delicate and balanced type based logo, inspired by classic patisseries. Introducing a subtle arch which carried through into a loaf-shaped monogram.
A pastel palette perfectly complemented the designs, while providing a gentle nod to the colours of the machair, a unique Scottish coastal wildflower ecosystem.
Next, we developed a selection of brand assets, including signage, packaging, uniform, social assets and animations to support the launch.
Machair Bakery were delighted with our work, and have quickly become a cult favourite, supplying some of Scotland’s favourite cafés and destinations.
They have recently opened their first venue in Dundee and received glowing features in local press.
Client: Machair Bakery
CAPOW created an incredible branding pack for us including designing our gorgeous logo. As a new business, your logo is the starting point for your identity and we couldn’t be more happy with the design.
We have had many compliments on the branding, which has transferred perfectly across website, displays, packaging and merchandise.
We would highly recommend CAPOW for all your branding needs.
