Brand artistry

Gillian Adair McFarland

Renowned fine artist Gillian wanted a new brand identity that felt like an expression of her personality and life’s work.

A true representation of her practice and decades of evolving craft and exploration.

We started with immersing ourselves in Gillian’s work, which spans glass blowing, film and mixed media. We were drawn to her mark-making process, where abstract imagery is formed through making hundreds of small textural punctures by hand.

We were also inspired by the circular forms that appeared across her many different styles and pieces.

We crafted a delicate, intriguing circular brandmark, inspired by her work. The mark also forms a subtle ‘G’ shape. An elegant secondary wordmark was also created to allow for flexibility and legibility in smaller formats.

To represent her puncture work, we created a custom illustration of a hills scene, inspired by the landscape that can be seen from her studio by the river Tay. The illustration works beautifully as an emboss or a textural element, adding richness to the brand world.

A new colour palette was devised featuring natural tones that recurred in Gillian’s work. We also introduced a new flexible and modern typographic style.

Gillian was delighted with her new brand, capturing decades of creative expression and elevating how she presents her practice.

Client: Gillian Adair McFarland

At the start I was a little unsure of what I wanted exactly, but CAPOW helped me think further into the detail of how I was presenting my work and myself and I am delighted with the outcome.

The whole process assisted me through my exploration of ideas and possibilities in a very positive way. They also liaised with my web designer to ensure I got what I was looking for. I absolutely love the colour, design and embossed print on my new logo, colour scheme and website and would readily recommend them and their approach to others.

GILLIAN ADAIR MCFARLAND

VISUAL ARTIST

Celebrating 50 years of café culture