Hey!
0%
Pharmaceutical giants Janssen invited us to a competitive pitch to provide event creative and production for their latest product launch, Darzalex.
We analysed the brief to pull out an idea that would tell an engaging story and inspire their sales force.
This became a cosmic theme showing how the product would put our client ‘Galaxies Ahead’ of the competition, drawing on the innovative mutation of the Y genome that had brought about this incredible new drug.
Our concept won the pitch and we went on to deliver the event successfully, inspiring and engaging this key group.
Our client was delighted with the results and the event was delivered successfully.
The marketing team were so impressed with creative route that tailored versions of our concept were later rolled out across local launch events.
Client: Janssen Pharmaceuticals | Agency: Ashfield Meetings & Events