Hey!
0%
Tequila Herradura wanted to make a splash at London Cocktail Week.
They had recently revealed their vibrant new positioning Extraordinary Awaits, but the UK launch had lost steam. This was a key opportunity to show up for consumers and the trade.
We transformed a dusty, blank-space unit into an extraordinary experiential bar, drawing on the brand’s magical realism themes, Mexico origin and vibrant jungle visuality.
Guests entered through a horseshoe shaped, immersive sensory tunnel. Motion activated jungle sounds and flavour-inspired scents enveloped them, before emerging into our luxurious chill-out lounge, the perfect escape from the busy festival.
With live DJ’s playing Latin beats, guest bartenders from some of the world’s best bars and a sold-out Tequila Masterclass, we brought the extraordinary spirit of Tequila Herradura to life.
Alongside the experiential creative we also delivered a social campaign to raise awareness for the activation and promote the tequila masterclass, creating an exquisite key visual, working with renowned photographer Susan Castillo.
We crafted several iterations of the key visual and social copy, so a test and learn approach could be applied to the social campaign. Multiple versions of the adverts were tested helping the team identify the best performing iteration, maximising ROI.
We were the project leads across all elements, from designing the creative solution to directing the paid social campaign and managing agency partners and staff.
The activation put Tequila Herradura on the map over London Cocktail Week, delivering a best-in-class experience for guests.
Our social campaign earned hundreds of thousands of impressions smashing our targets. The masterclass was sold out a full two weeks before opening night.
Client: Tequila Herradura | Agency: The Evolve Group | Campaign Photography: Susan Castillo