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COBA Europe needed support marketing their extensive workplace safety offering, which ranged from anti-fatigue matting to electrical safety.
Having previously supported them with a campaign dedicated to their matting products, we decided a new inclusive theme was needed to cover the entire range.
We began with full immersion in the diverse safety product range. Discovering that although the products were small, often unnoticed additions to a workplace, they could have a big impact in improving worker wellbeing. This led to a central idea: ‘A small change that’ll make a big difference in your workplace’.
This idea was brought to life through original macro photography featuring miniature figures in a range of workplace situations, interacting with our product range.
The new campaign style and messaging brought consistency across the many diverse safety products COBA offers, while the macro photography style brought out the finer details of the product range, showcasing the quality and variety available.
We led the roll-out of the campaign, across all brand touchpoints, including new websites, an app, catalogues, marketing materials and several exhibition stands across Europe and Africa.
The campaign was adopted by all of COBA’s global branches, who were delighted with the creative approach.
Our reinvention of the Stand Up For Health ebook (COBA’s core education content) amassed thousands of downloads from industry professionals.
Our work was featured in industry press and helped local teams win over distributors and promote workplace safety worldwide.
Client: COBA Europe