Hey!
0%
Viking Heart, Highland Park’s new 15 Year Old, was planned to be their biggest product launch of the year, and a key addition to their core range.
Bottled in a unique ceramic decanter, the 15 Year Old had the potential to create a stir in the market and become a fan favourite.
The brand gave us several content briefs to ensure its success.
Our first brief was to capture lifestyle imagery of the new release.
As food pairing was core to the brand’s positioning, we created a 3 course menu with chef and stylist Clair Irwin, developing recipes that complemented the 15 Year Old’s unique flavour profile. Building a mouth-watering menu featuring fresh langoustine, flamed scorched pineapple and rich cheeses.
Over a one-day shoot, we directed renowned photographer Alastair Ferrier in capturing a bank of product and food pairing lifestyle imagery.
We also created bottle upcycling scenes, showing how the beautiful ceramic bottle could have a second life as a homeware piece, once the whisky had been enjoyed.
Next, we captured a tasting film with legendary Master Whisky Maker, Gordon Motion in his blending room.Working to very tight timelines and Covid restrictions, we captured a premium film, showcasing the new bottle and describing the flavour profile.
We took care to maintain consistency with previous Highland Park tasting films, while elevating the format with new scenes and high quality production.
Finally, we planned the launch across Highland Park’s social channels, including creating a series of posts and stories teasing the release.
Our teaser assets provoked conversation and engagement as fans guessed at what the release might be.
The launch was met with strong support from our audience and whisky lovers worldwide.
Social assets using our photography ranked among Highland Park’s best performing posts of the year, while the tasting film pulled in tens of thousands of organic views.
The suite of assets we created have received glowing feedback from local marketing teams as the 15 Year Old builds momentum worldwide.
Client: Highland Park | Photography: Alastair Ferrier