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Since it was established, the COBA Group had grown mainly through acquisition, and been very successful doing so. But 50 years later the hierarchy was unclear and this ragtag group of manufacturing businesses were looking a little... ragtag.
They didn’t just need a face-lift, they needed focus.
We embarked on a thorough brand refresh. Working with board directors on divisional structures and core values. A key part of this was naming, with COBA Plastics Group becoming COBA Automotive, refocusing on their key client base.
We developed and refined the visual styling, re-designed the logo set, and devised COBA’s first ever brand guidelines.
This was rolled out across the group, from brochures and marketing materials, to three new websites featuring an interactive 3D product viewer and stand-out trade exhibitions around the world.
We launched the brand refresh at Automechanika, the UK’s most prestigious automotive event, with a stunning trade stand featuring our new visual identity.
The refresh consolidated COBA Automotive and elevated their brand, driving future success.
Client: COBA Automotive