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Ultra-prestige Islay whisky Bowmore came to us to translate their new top-line global campaign into creative targeted for the shopper space and to help launch their new global travel retail range.
They had just launched the new brand positioning ‘Layers Of More’, connecting to their layered flavour profile with themes of morphic fluidity, sensorial expression and craft.
Drawing on these ideas we created a new design language, material palette and messaging which brought the ‘Layers Of More’ to life across a range of displays.
Luxurious finishes, curvaceous forms, motion and lighting came together to create an effortlessly elegant set of displays.
The elements we crafted were scalable by design, simple to adapt to different markets and budget ranges. From single displays to large-scale pop-ups.
The brand team were delighted with our work, with our displays appearing in prestigious retail environments worldwide.
The principles we set out helped to inform large-scale activations, ensuring consistency in approach and quality.
Client: Bowmore | Agency: Wonderworks Communications | Production Blackjack Promotions