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Newcomer blended scotch whisky Ardray tasked us with creating the design and creative language for their global travel retail displays.
The aim: Make their mark and stand-out among the prestige boutiques in GTR.
We were inspired by Ardray’s unique blend of craftsmanship and heritage. We looked to its visual identity, from natural materials and elegant finishes to the distinctive triangle motif, to shape a cohesive family of displays.
To allow local markets to execute at scale, we designed 3 core assets suitable for varying levels of investment. A striking, triple tiered island unit with an integrated digital screen and two unique bottle glorifiers with hidden lighting, capturing the beautiful bottle at its best.
Once we had wowed the client with our concepts, we supported local production teams on executing the first installation (at Singapore's prestigous Changi Airport), ensuring the quality of finish needed for a luxury brand.
The brand team were thrilled with our designs, which perfectly matched the understated, elegant luxury of their whisky.
The trial installation was rolled out successfully with more displays continuing to launch in the world’s most prized airports, helping set Ardray apart in the fast-paced world of travel retail.
Client: Ardray | Agency: Wonderworks Communications